Thursday, February 14, 2008

From 'The Australian' - Summer TV Facts

Ballgames and fancy footwork top ratings

Amanda Meade | February 14, 2008

SEVEN was the clear winner in the summer ratings race. The network won seven of the 10 unofficial ratings weeks that ended on Saturday.

The Australian Open men's final tennis on Seven was the most watched program, with an average audience of 2.447 million. Nine's Australia v India Twenty20 cricket match was of less interest with an audience of 2.077 million.

The ABC's most watched show was Spicks and Specks: A Very Specky Christmas, which averaged 1.601 million.

Seven's win was exceptional given Ten's successful launch of So You Think You Can Dance Australia in the final week of summer and the cricket on Nine.

Ten's decision to launch Dance in the non-ratings period has paid off as the show is already the first hit of 2008..

Pay TV is also claiming a win with subscription channels attracting a 23.5 per cent share of viewers between 6am and midnight. Foxtel had a 62.2 per cent share over summer, up 2.3 points from last year.

Popular Foxtel programs included the Aust v Qatar football world cup qualifier (345,000 viewers), domestic Twenty20 cricket (150,000 viewers on New Year's Day) and entertainment shows Gossip Girl (159,000 viewers on December 4) and An Aussie Goes Bolly (154,000 on January 7).